VOID – a new global initiative to support the next generation of fashion designers – launched in London on Thursday evening.
The 1 Granary project aims to find alternative ways for young designers to coexist with big brands through a series of unique, diverse and memorable events and projects all over the world.
For VOID’s London launch, six internationally-recognised stylists and photographers are working together to support the work of six emerging designers.
Along with being printed in 1 Granary’s fifth anniversary issue, these special photography stories will be exhibited for a week at Store Studios, 180 Strand.
The exhibition opened on November 23 and also includes unique installations crafted by the designers.
Presented to an audience of creatives, editors, stylists, photographers and industry leaders, VOID London aims to build a new community.
Organisers also hope it will spur a discussion on education and the industry in relation to young talent.
Spectrum Photographic is the print sponsor for the exhibition, printing on both C-Type and Giclee printers.
VOID: installation shot
New creative generation
The initiative aims to question the current dominant design and show structure, signalling to others that there is space and time for an independent designer’s work to exist parallel to official fashion weeks.
VOID aspires to contribute to the education of the new creative generation and help them by:
- Introducing them to the industry’s key figures
- Helping them to receive exposure at an unprecedented scale
- Encouraging the exploration of presenting their work in different ways
- Providing a workspace in metropolitan hubs, and
- Creating an international community.
This year’s launch of VOID is a first step to building a support platform as well as making creative matches that could last a lifetime.
VOID is hosted in partnership with Red Hook Labs and will take place in major fashion capitals London and New York.
Emerging fashion will be exhibited from designers who have graduated from Parsons in New York, Central Saint Martins and the Royal College of Art in London, and the Royal Academy of Fine Arts in Antwerp.
Designers from these four fashion universities make up the core of 1 Granary’s network.
VOID: installation shot
VOID is recognised and supported by the industry’s creative leaders.
Jimmy Moffat is the co-founder of talent agency Art+Commerce, which nurtured talents like Steven Meisel, Paolo Roversi, and Annie Leibovitz.
In 2015, he opened Red Hook Labs, a photography studio and exhibition space in Brooklyn, dedicated to the development of emerging talent.
KCD Worldwide is a public relations firm with clients including Bulgari, Calvin Klein, Chanel, Hermes, Loewe, Louis Vuitton, Swarovski.
Besides luxury fashion labels, the firm works with the Tony Awards, the Metropolitan Museum of Art Costume Institute Benefit Gala, the British Fashion Council and the CFDA.
Jefferson Hack is the CEO of Dazed Media.
The independent publishing powerhouse includes iconic international magazines Dazed, AnOther and Another Man. It is also co-founder of Nowness, a global video media channel in partnership with LVMH.
Sara Hemming is the co-founder of creative agency DJA, which works in collaboration with luxury brands to develop aspirational and effective visual communications.
She founded Nataal, a new global media brand celebrating contemporary African fashion, music, arts and society.
The Store Studios is a creative space and complex of 10 studios at 180 Strand: the new home of London Fashion Week, as well as the headquarters of creative companies including Dazed Media and The Vinyl Factory.
The VOID London exhibition is on at Store Studios, 180 Strand, until November 27.
For more information on 1 Granary visit 1granary.com.
Main picture: VOID: Installation shot
Copy editing by Sheena Campbell.